Relationships

How To Get Press: Part 2 - How To Nail The Pitch

5 Dec 2013

In How To Get Press: Part 1, we talked about having great relationships with the media and making yourself a resource to journalists. We've checked back in with Elisette Carlson (Eli), the Founder of SMACK! Media, a boutique Marketing and Public Relations agency focused on innovative and authentic brands in sports, health and fitness to get more! This time, we're taking it a step further with ...

In Brands, Gen Y Consumers Value Buzz, While Gen X Insists on Functionality, Says GfK US Benchmark Study

5 Dec 2013

The GfK Brand Benchmark Study, assessing US consumers’ relationships with hundreds of products and services in 48 categories, found stark disparities in what different generations value in a brand.

Are you sacrificing your relationships?

5 Dec 2013

The quality of your results is determined by the quality of your relationships. From customers and clients to staff and suppliers, if you don’t maintain good relationships your results will suffer.  In fact, good relationships are no longer enough.  As pressure and competition rise we need excellent relationships.  This will become even more important if we want to take advantage of the tender ...