50-somethings

Do we need to card grandpa? (Morristown Citizen Tribune)

7 May 2008

Common sense finally may triumph when it comes to carding people obviously old enough to buy beer. The state Legislature passed a measure that would end the requirement that anyone — no matter how old he looked — produce a picture ID when buying beer at a supermarket or convenience store.

Calif. firm targets buff boomers (The Record)

7 May 2008

A California-based retailer that sells bodybuilding supplements and sports-nutrition products wants to muscle its way into North Jersey.

Get into the grey groove (Mad.co.uk)

6 May 2008

Think 50-somethings these days and Madonna, Bono and Iggy Pop are more true to type than the slipper brigades of old, which poses youth-obsessed marketers fresh challenges in reaching this cash-rich market.