Research

WPP goes hostile for market research firm TNS (Guardian Unlimited)

9 Jul 2008

Sir Martin Sorrell today went hostile in his pursuit of market research company TNS, but still faces the prospect of being outbid by his German rival GfK. By Graeme Wearden and Richard Wray

NBC sees Olympics as research mecca (Nevada Appeal)

9 Jul 2008

NEW YORK - NBC is using the Olympics as a "billion-dollar research lab" to get a sense of how people are using different media platforms to experience the Beijing Games that begin Aug. 8.

China Economy to Overtake U.S. by 2035, Research Institute Says (Bloomberg.com)

9 Jul 2008

July 9 (Bloomberg) -- China's economy will overtake the U.S. by 2035, powered by domestic demand, according to a report by a U.S. research institute. The world's fastest-growing major economy will become twice the size of the U.S. by the middle of the century, said the report by Albert Keidel of the Carnegie Endowment for International Peace in Washington.