Publishers

PUBLISHERS WEEKLY BEST-SELLERS

9 Feb 2012

HARDCOVER FICTION

BlueKai: DMPs can hold high value for publishers

9 Feb 2012

A new report out from BlueKai could help publishers put a value on Data Management Platforms (DMPs). While creating targeting segments, a quality DMP will help publishers boost traffic, monetize content and boost advertising revenue.

Game publishers. Huh? Good god, y'all, what are they good for?

8 Feb 2012

If you ask people what a game developer does, most of them would give a simple answer—they make games. But if you ask someone what a game publisher does, most casual observers would have a much harder time giving you an answer. And these days, a lot of people in the game industry might have some questions about that, too. The DICE Summit on Wednesday hosted an interesting discussion of whether ...