Television

TRA, Inc. Awarded New Patent for Improvements in Using Big Data for Television Advertising Targeting

9 Feb 2012

TRA Inc., a leading media marketing and analytics software company, today announced that the U.S. Patent and Trademark Office issued on February 7, 2012 the company’s fourth patent, entitled, “Using Consumer Purchase Behavior For Television Targeting� (U.S.

Dana Walden and Gary Newman to Keynote Academy of Television Arts & Sciences Foundation and Variety 2012 TV Summit

9 Feb 2012

The Academy of Television Arts & Sciences Foundation and Variety have announced that Twentieth Century Fox Television Chairmen Gary Newman and Dana Walden will be the keynote Q

Teens prefer Facebook, Twitter to television?

8 Feb 2012

A new survey suggests that teenagers now prefer social media access to watching television.