Marketing and Advertising

Celebrity Endorsements Carry Weight in Advertising

10 Feb 2012

NEW YORK, NY-- - In an article by SmartMoney titled Do Celebrity Endorsements Work?, it highlights that the Journal of Advertising Research looked at stock market valuation and sales data for a raft of ...

PepsiCo to cut 8,700 jobs

10 Feb 2012

NEW YORK — PepsiCo plans to cut 8,700 jobs, or about 3 percent of its workforce, as it seeks to offset high commodity costs and increases investment in advertising and marketing in North America.

Digital Vision Announces Winners of Marketing and Advertising Innovation Grants

9 Feb 2012

Social media, conversion and optimization projects dominate the entries for Econsultancy's inaugural Digital Vision program. A total of five winners were selected and will be featured at South by Southwest on March 12.New York, NY (PRWEB) February 09, 2012 Econsultancy announced today the winners of the Digital Vision grant competition. The grant winners will be featured at South by Southwest ...