Research

NBC plays Games for research (The Washington Times)

9 Jul 2008

NBC is using the Olympics as a "billion-dollar research lab" to get a sense of how people are using different media platforms to experience the Beijing Games, which begin Aug. 8.

WPP goes hostile for market research firm TNS (Guardian Unlimited)

9 Jul 2008

Sir Martin Sorrell today went hostile in his pursuit of market research company TNS, but still faces the prospect of being outbid by his German rival GfK. By Graeme Wearden and Richard Wray

NBC sees Olympics as research mecca (Nevada Appeal)

9 Jul 2008

NEW YORK - NBC is using the Olympics as a "billion-dollar research lab" to get a sense of how people are using different media platforms to experience the Beijing Games that begin Aug. 8.