Networks

For American TV ads, a new take on the upcoming season (International Herald Tribune)

12 May 2008

American broadcast networks and Madison Avenue are preparing for a different kind of upfront week, which begins Monday.

Marketers Welcome Television?s Shift to a 52-Week Season (New York Times)

12 May 2008

The writers? strike this TV season was only the catalyst of the change to upfront week, when networks offer springtime previews of prime-time programs for the upcoming fall.

SMEs fear their own networks (iTNews)

12 May 2008

Small and medium sized enterprises fear that their own networks could pose the biggest threat to business prosperity in 2008..