Publishers

Are Game Publishers Necessary?

9 Feb 2012

The DICE Summit kicked off yesterday, and some interesting questions were raised at it. Many people will tell you that a game developer creates the game, but some may not know exactly what a game publisher does or why one is in such high demand. This fueled a discussion at DICE asking if game publishers were really necessary in order to sell a game . Back when gaming was first getting started, a ...

PUBLISHERS WEEKLY BEST-SELLERS

9 Feb 2012

HARDCOVER FICTION

BlueKai: DMPs can hold high value for publishers

9 Feb 2012

A new report out from BlueKai could help publishers put a value on Data Management Platforms (DMPs). While creating targeting segments, a quality DMP will help publishers boost traffic, monetize content and boost advertising revenue.