Publishers

Russian Publishers GFi And Russobit-M To Merge (Gamasutra)

20 May 2008

Russian publisher Game Factory Interactive (GFi) (Officers) and distributor Russobit-M have announced that the two companies have begun a merger process that will see the creation of a new holding company and a move into new areas of development. The two companies combined will result in a new entity with annual revenues worth over $45 million and with a staff of more than 350 people. Newly ...

Adap.tv Launches Self-Service Advertising Program for Video Publishers (PR Newswire via Yahoo! Finance)

20 May 2008

Streaming Media East -- Adap.tv, a leading provider of online video advertising, today launched a self-service program for Adap.tv OneSource, the first open and universal video ad platform.

Big News for Publishers: Google AdSense Now Supports Third-Party Ad Serving Technology (Search Engine Roundtable)

20 May 2008

Google announced that AdSense (the AdWords content network) now supports the use of third-party ad serving techniques and technologies. I am not sure if most publishers understand the significants of this. Many large companies would not even think about placing an ad on a publisher's site without being able to track the results of those ads (impressions and clicks) through a third-party ad ...