Web and Internet Advertising

Why Ads Should Be Like Music

22 May 2012

I'm sure after last week’s article on social media, you all probably expected me to jump on the Facebook train and write about their failing ad model, the stock tanking after opening day or how Facebook doesn't really care about any of this since they've succeeded in becoming the plumbing of Internet 2.0.

Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry

22 May 2012

European antitrust chiefs are offering Google a chance to end the 18-month investigation into alleged monopoly abuses by the company. U.S. senators say the deal is a positive step forward in addressing the concerns they also have with the firm.

The Big Reason for Facebook's Fizzled IPO: Advertising Pains

22 May 2012

As Facebook's stock continues its slump, now trading even lower than yesterday's low, the Internet has reached a consensus on why the IPO of the year isn't performing: Advertising. It's how Facebook makes its dollars. And, it has made a lot of dollars this way. But it's not clear Facebook's very good at it, or will get good enough at it to justify a $38 per share price. Hence the investor worry.