Marketing and Advertising

Splurging on big items can actually pay off

10 Feb 2012

Advertising and marketing campaigns always lead us to believe that we need the newest and flashiest items. Generally, it's better to ignore these ads because there is no advantage to buying a brand name item over its store brand counterparts.

Digital Vision Announces Winners of Marketing and Advertising Innovation Grants

9 Feb 2012

Social media, conversion and optimization projects dominate the entries for Econsultancy's inaugural Digital Vision program. A total of five winners were selected and will be featured at South by Southwest on March 12.New York, NY (PRWEB) February 09, 2012 Econsultancy announced today the winners of the Digital Vision grant competition. The grant winners will be featured at South by Southwest ...

PepsiCo to cut 8,700 jobs, invest in brands

9 Feb 2012

REUTERS - PepsiCo Inc expects to cut 8,700 jobs as part of a plan to save an extra $1.5 billion over the next three years, as it invests more money in marketing and advertising its brands. Its shares fell 2.1 percent to $65.30 in premarket trading from Wednesday's close of $66.74 on the New York Stock exchange. PepsiCo, maker of Sierra Mist soda, Tropicana juice and Gatorade sports drinks, also ...