Marketing and Advertising

Accounts, People, Miscellany (New York Times)

12 May 2008

News about advertising.

Why mums warm to Iceland (Guardian Unlimited)

12 May 2008

With 42% of British marriages ending in divorce, images of traditional families are slowly disappearing from our ads. From soap powder to stock cubes, brands have used such images as a way to engage with consumers since the dawn of TV advertising. But, given the rise in the numbers of single parents and working mothers, it would be somewhat ridiculous if advertisers kept up the pretence that ...

TV and online make unlikely partners (Financial Times)

11 May 2008

Television advertising executives and internet marketers can often be found pointing out one another's failings. Proponents of television say theirs remains the best choice for mass-market branding, consigning the internet to lower-value direct marketing.