Event Marketing

Derby winner Big Brown really delivers for UPS (Richmond Times-Dispatch)

17 May 2008

A horse by any other name simply wouldn't have worked for UPS. Capitalizing on the buzz around thoroughbred racing's biggest event, UPS has inked a sponsorship deal with Kentucky Derby winner Big Brown, who was named in honor of the shipping giant known for its distinctive brown trucks and uniforms. The marketing coup has won big media exposure and brand recognition for the original Big Brown -- ...

FirstWave Launches B2B Marketing Blog (Centre Daily Times)

16 May 2008

FirstWave Technologies, Inc., a provider of on-demand marketing automation solutions for lead generation, scoring and nurturing, announces the launch of WaveBlog: A B2B Marketing Discussion. The blog -- http://blog.firstwave.net -- invites comments and inquiries on best practices in B2B marketing.

Marketing Service optimizes online B2B communications. (ThomasNet)

16 May 2008

Using dimensional tradeshow-like architecture, Virtual Experience Platform offers 3D tool for establishing and elevating business-to-business interactions. Program delivers advanced networking features, intuitive game-like navigation interface, and optional library of 400 customizable booths for integrated event partner branding. Visitors can interact with content and people, attend video-based ...