Marketing and Advertising

Marketing Is More Effective When Targeted to Personality Profiles

21 May 2012

Advertisers spend enormous amounts of time and money attempting to tailor their advertising campaigns to the needs of different demographic groups. After all, the concerns of first-year college students are going to be different from those of retired professionals. Even within a given demographic category, however, there are many individual differences, such as personality, that shape consumer ...

Prestige Marketing, Inc. offers social media marketing strategies

21 May 2012

Prestige Marketing Inc., a specialist in online advertising solutions and strategies, provides businesses in Canada and in the United States with a variety of online marketing techniques. These include the relatively new field of social media marketing.Vancouver, B.C. (PRWEB) May 21, 2012 Prestige Marketing Inc., a specialist in online advertising solutions and strategies, provides businesses in ...

Campbell's profit slips as soup sales remain cold

21 May 2012

Campbell Soup Co. is still struggling to heat up its lukewarm soup sales, with net income slipping by 5 percent in the latest quarter even as the company spent more on marketing.